Other key metrics that Splash found in its survey included trends pertaining to companies’ virtual event technology investments and how they are leveraging virtual events to grow their businesses - 59% of survey respondents plan to increase their investment in event technology compared to 2021 and 43% measure the success of their events by their impact on revenue. Meta employees can also request to work remotely permanently or can apply for an extension to continue working from home for an additional three to five months. In order to qualify, respondents had to work in departments such as marketing or HR.ĬOVID-19 continues to place a drag on workers’ return to in-person work, with tech industry giants like Facebook parent company Meta ( FB) delaying plans to bring its employees back to the office to March 28. across a variety of industries in November 2021. Splash surveyed 253 event professionals and 3,133 event attendees in the U.S. Splash works with Fortune 500 companies, including LinkedIn and Salesforce ( CRM), helping design, execute and scale their in-person, virtual, and hybrid event programs. “The worrisome news is, most companies seem content to proceed with their existing event tech stacks, which may not be sufficient to meet evolving attendee expectations.” “Vast majorities expect to host hybrid events (79%), and more than previous years (86%),” Splash’s “Outlook on Events 2022” report reads.

Indeed, according to a recent survey conducted by event marketing technology company Splash, the vast majority of companies still expect to host hybrid events this year. setting a new hospitalization record amid a surge in cases of the Omicron variant, remote/hybrid work and company events are likely to remain popular well into 2022.

Vast plash